PRODUCT SYSTEM SERVICE
In medicine, ‘adherence’ refers to a patient’s ability to correctly follow recommendations for prescribed treatments. Currently over 32 million Americans use three or more medications daily and a staggering 75% of adults are non-adherent. The impact of this non-adherence is estimated to cost USD100 billion annually.
The Twice Daily Tub is a redesign of a common twist-top lid that encourages ritual behaviour through haptic feedback – creating landmarks of engagement to help the user understand correct dosage and remember when to consume. The form is derived from existing pharmaceutical packaging so as to ease consumers into new patterns of behaviour.
The lid’s mechanism is inspired by a Colt 45’s revolving canister mechanism – each time the container is opened the two-part cap system rotates and a new section of information is displayed. The information displayed on the lid can be set with a pen or pencil, assisted by an internal ratchet.
All components are moulded from high-density polyethylene, which means it’s food-safe, water-resistant, easily recyclable and impact-resistant.